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‘Beauty is not a matter of style. It stems from logic, dedication and a balance between cost, investment and market, combined with the magical nature of creation, which, by virtue of history, memory and a vision of the future, allows us to shape products that are understood and sought after.’

Born in Valencia, Spain in 1972, Sergio Perez Fortea graduated in Industrial Design from the EASD in Valencia and obtained a Master's Degree in Furniture Industrial Technology from AIDIMA. He also completed a Master's degree in Industrial Design and Design Management at the Domus Academy in Milan, Italy.

Since 1999 he has worked as a freelance designer for companies in the Spanish and international furniture industry and has participated in furniture projects for the European Union. He sees design as a strategic factor for companies and innovation as a common thread that gives them their identity.

For the desire of continuous improvement, he uses the most advanced technologies for product development and visits many international exhibitions such as Paris, Germany, Milan, London, Stockholm, Shanghai, Guangzhou, Shenzhen, New York, as well as High Point in order to gain a wealth of international professional experience.

Since 2020, he has focused on the strategic direction and development of new products for the home furnishing industry, establishing the perezforteaStudio design and creation studio.

‘An important feature is the honesty with which the object fulfils the actual purpose for which it was created. This requires careful selection of materials, methods appropriate to the work and attention to detail. After all, there is no better opportunity to appreciate beauty in our daily lives or to come into direct contact with it than through the use of beautiful objects.’

Born in Valencia, Spain in 1976, Anna Roy graduated in Industrial Design from the Massana Institute in Barcelona and completed a Master's degree in Furniture and Ceramic Design at Bergen Kunsthogskolen in Norway.

Since 2000 she has worked as a freelance designer for companies in the Spanish and international furniture industry. She believes that design is essential for any company wishing to position itself appropriately in a potential market.

She receives continuous training and stays in touch with the latest materials and processes in the design field. She has visited many international trade shows such as Valencia, Germany, Milan, Bologna, London, Stockholm, Shanghai and Guangzhou, which has given her a global and international perspective on design.

Since 2018 she has been working with Sergio Perez on projects to design new products for the home furnishing industry.

perezforteaStudio / Design & Creativity